Blistex 'Big Night In' stings
disciplines used: 3d animation broadcast and tv fluid simulation vfx
In collaboration with Bray Leino we created a suite of animated TV idents for lip lovers Blistex. As part of the early creative and direction we needed to emphasis the ‘luxurious lushness’ that people experience when they use Blistex’s range of products.
We used advanced 3d fluid and particle animation techniques during production to communicate product features. Soothing, zing, sparkle and moisture – just some of the words used to describe the Blistex experience. The natural fluid and particle animations were constructed to help engage the audience.
The Blistex idents aired daily on ITV2’s ‘Big Night In’, a regular midweek schedule. The stings advertised the product range and brand packaging re-fresh. As part of the suite we delivered short and long form versions which repeated throughout the ‘Big Night In’ schedule.
3d fluid dynamics
Dan Barker, nymbl