Supporting Actegy's clinical premium brand, we created a suite of high res stills and videos for the new range of circulation boosters: Medic, Medic Coach, Medic Knee and Pro Health. The assets are used across both print and digital, including short form video.
This project required a scalable approach, designing a look that's uniquely identifiable to the brand.
Actegy's products focus on benefits to the lower limbs - our starting point was a 3d human which was then stylised and adapted to fit the brief. The model had to stand up to high res print and animation, as well as be generic enough to use for a range of product features.
Working across print and digital, clever technical direction ensured the widest use possible of each asset. This allowed budgets to go further. But, factoring in every potential use case is almost impossible! We set parameters of how and where stills and video assets could be used, and the level of adaptability beyond each deliverable.
Alongside the final assets, we supplied editable Photoshop files for international product teams to tweak and update where required. Packaged animation files were also supplied, powering in-house teams to update 2d graphics. For example, changing text or language for different markets.
The files delivered include 3d product explainers, vfx shots for TVC and more than 20 stills for print. All using the same clinical premium design language.
Head over to revitive.com to take a look!
June 1, 2020
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