Numatic Henry Quick

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What we did

The brief

Stick vacuums are convenient, but they often suffer from small capacity, have filters that clog which often reduces their suction power; and make more mess when you try to empty them.

Here comes the new Henry Quick. The clever team at Numatic (makers of the nation's loved Henry vacuum) have developed a new type of cordless vacuum cleaner. Instead of being bagless which relies on a filter, the team have designed and engineered Henry Quick on a pod.

The pod is inserted in the dust chamber and will inflate when you power up Henry Quick. The dirt is sucked into the pod, which lets the powerful air flow through and filters out the dirt. The force of the air compacts the dirt, offering up to 4 times the capacity of a standard stick vac.

The Pod cleverly seals the dirt inside and once it is full, simply eject the sealed pod into your bin. No dust, no mess, no fuss. The dust chamber is left clean and will be restored to factory performance by inserting a new Pod.

The approach

Thoughtful and practical precision engineering is what excites us with Numatic's consumer and commercial products. Having worked with the team on their NX300 cordless commercial range, we were pleased to work with this game-changing new cordless stick vacuum design.

We wanted to approach this new consumer product differently to many other cleaning videos. Henry is the nation's favourite vacuum, so it was key to market the product using a mixture of real life and animated content. 3d animation is perfect for highlighting the macro and micro features - to show how dust is sucked in and compacted, the pod's capacity and the vac's filtration system. Real life brings in the human element to our story, and this one is centred around your typical young family complete with 2 children and a dog. Plenty of mess to clean up!

The challenge

The Henry Quick is both a new product and in a new category. It was essential to capture the family-friendly warmth of Henry's brand. An ambitious project to film 35 unique shots in 3 days, the main video follows our family at home over the course of a week. Our ethos is to make budgets work harder, and each shot was considered beyond the hero video. There were a suite of socials that each focussed on a feature so it was key to make sure we captured these shots in real life and CG.

As a studio that leads with VFX, the real world shots focussed on the practicality and ease of use of Henry Quick allowing for the VFX to dive into the product (quite literally, inside the product) and explore the more unique features that are almost impossible to capture on camera.

A unique score was composed for the main video and socials by the incredibly talented Dom Jones.

Delivery

The suite of in camera and vfx shots gave Numatic a palette to create a range of socials and alternative edits. Working with Numatic's in house marketing team, we packaged motion project files alongside final edits so that 2d graphics could be updated in house. For example adding text or translating to different languages in the future.

See here on myHenry.com.

Location

Somerset, UK

Date

May 10, 2022

Client

Numatic International

Type
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