RYOBI is one of the world’s most innovative power tools manufacturers.
The brief was simple; deliver a high end 3d animated video highlighting the technology of the latest 18v brushless drill, to the consumer – beautifully. The focus was to communicate its cutting edge features, whilst remaining loyal and consistent to the RYOBI brand.
Using a combination of CAD data optimisation and 3d modelling the drill, the final video neatly fuses our specialist skills including motion capture and particle dynamics. Time was spent in R&D to effectively highlight the ergonomic hand feature.
This 3d product animation has been used successfully to promote the drill on social, in stores and at national and international events.
Stunning animation, great team to work with.