share: Share on Facebook Tweet

produced for RYOBI

disciplines used:    3d animation    motion capture    product animation   
sector:    engineering    manufacturing    science & technology   

RYOBI are one of the world’s most innovative power tools manufacturers.

The brief was simple; deliver a high end 3d animated video that highlights the technology of the latest 18v brushless drill, to the consumer – beautifully. The focus was to communicate its cutting edge features, whilst being loyal and consistent to the RYOBI brand.

We used a combination of cad data optimisation and 3d modelling. The final video neatly fuses our specialist skills including motion capture and particle dynamics, with an extra focus on the ergonomic hand feature.

This 3d product animation has been used successfully to promote the drill online, in stores and at national and international events.

  • creative director
    Andy Marsh, Evoque

  • concept & artwork

  • 3d visuals
    Dan Barker, nymbl

“A fantastic example of a high end, beautifully rendered and lit 3d product animation video.”