Adidas Terrex Primeknit

Overview

Nymbl was brought in to translate the Primeknit and Climawarm concepts into a series of tactile macro and micro visual studies. We developed the animation, material visualisation and motion language for both technologies: from fabric structure and environmental protection to the movement and retention of heat. The work was produced in Houdini, combining fabric construction, fluid simulation and thermal-camera R&D, then rendered through an ACES colour pipeline. Nymbl also assembled the edit and delivered the final content for Adidas retail environments, including large-format in-store screens and product display areas.