Adidas Originals Deep Screen

Overview

Nymbl created a high-impact anamorphic 3D campaign for Adidas Originals, designed specifically for the Iconic Piccadilly Light Deep Screen in London's Piccadilly Circus. Using advanced Houdini vellum cloth simulation and forced-perspective techniques, we built a striking visual illusion featuring an Adidas blimp bursting from the screen. The campaign drew significant attention, proving so successful that Piccadilly Lights extended its run.