At nymbl, we’ve taken our love for 3D animated content, visualisation, and storytelling into virtual reality (VR). Our heritage in 3D animation enables us to create the most visually stunning and truly immersive 360º environments.
“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming.” Mark Zuckerberg
We work with brands and agencies to build remarkable VR experiences for their products and applications, as well as continuing to develop content in-house using our bespoke VR pipeline.
Virtual Reality can mean 360° rendered (e.g GearVR) or real-time content (e.g HTC VIVE).
“Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both” (Foundry).
In ‘True’ VR, simulated environments that are either recreated-real-life or entirely fictional, are used with headsets such as the Oculus Rift or HTC Vive. Real-time VR is powered by a high-functioning, ‘VR ready’ PC with a tethered headset.
A 360º video is a slightly different immersive experience that some see as real-time VR, but not always correctly. The difference is quite interesting, as 360° video gives an impression of ‘virtual reality’, but is less practical than ‘true VR’. In 360° video there is a limit to the viewpoint of a cameraman or designer, (within the realm of the 360 degrees), whereas, in true VR, there is more freedom.
In VR, users have the opportunity to interact and immerse themselves in spectacular digital worlds. Whether you’re looking to increase brand awareness, create virtual walkthroughs or deliver training simulations, creating experiences in VR allows users to truly engage with your content.
Take a look at a sample of our work in VR here.*
Interested in creating an experience for VR or a 360 video? Pop in for a cuppa and discuss your ideas. nymbl’s lab is fully equipped with VR headsets. The HTC Vive, Oculus Rift, and Samsung GearVR are all available for testing. These are available for testing, and we are able to demo several projects for you with them.
*The confidentiality of our clients is important to us. In the interest of our working ethic, we do not disclose all projects or clients.