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Shloer Ident - Bray Leino / ITV2

disciplines used:    2d and motion graphics    3d animation    product animation   
sector:    fmcg    food and drink   

With creative direction from Bray Leino, we created a palette of adorable 3d animated fruit, veggies and hero shots to be used as part of the Shloer sponsorship for ‘Lets do Lunch with Gino & Mel’ on ITV.

Using 3d animation techniques, we were able to assign the desired characteristics for each ingredient. Concept designs were led by Bray Leino and product marketing photography supplied from Shloer. These references helped establish a consistent look and feel across the suite of videos. Each ident opened with individual food ingredients, rolling or hopping across the screen.

The end result? A suite of 8 delightful clips for broadcast and social, as 5 second and 20 second edits.

  • creative/agency
    Bray Leino

  • 3d animation
    nymbl

  • sound design
    Bray Leino

  • post production
    nymbl

“nymbl have been extremely collaborative, finding creative solutions to near insurmountable problems and have delivered work that belies the meagre budgets given. If you chose to work with them once you will certainly go back for more. We did.”

Nicole Sloane, Bray Leino