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RBS shorts for Bloomberg TV

disciplines used:    3d animation    broadcast and tv   
sector:    finance   

Supporting their print ‘cube’ style campaigns, RBS were looking to air short form ads on Bloomberg TV. We were approached to deliver the animated videos with this cube based design in mind.

We re-modelled and rigged the cubes to be able to animate a range of motions. We developed 3 versions of a short form advert, taking advantage of the RBS cube images in-line with ‘cube’ branding guidelines.

For longevity they were created to be customisable, to be able to swap the current photography for new variations.

  • creative direction

  • 3d animation

  • agency/client
    Bloomberg TV/RBS