disciplines used: 2d and motion graphics 3d animation character animation
Alongside the Rides Development Team at Merlin Entertainment, we created the animated visuals for the Atlantic Submarine Voyage ride at LEGOLAND® Windsor Resort. The experience was a world-first LEGO® submarine ride, immersing voyagers into a magical underwater adventure.
To support the amazing physical construction which consisted of a 1,000,000 litre ocean tank and nearly 100 beautiful and unique LEGO® brick models, we developed the visual creative and 3d art for the ride. This included 3d animation for the pre-ride instructional animations, motion graphics for in-ride interactive games, and further 3d animation and motion graphics to make the standard safety briefing an enjoyable watch itself.
We provided a large suite of assets and deliverables that effortlessly integrated into the on site hardware. We were delighted when the ride launched without hitch (and were able to partake in the experience ourselves!). This preview is the start of the pre-show safety video. To see the rest, you’ll have to go!
3d concept and animation