share: Share on Facebook Tweet

Dycem flooring animation

disciplines used:    3d animation    motion capture    product animation   
sector:    manufacturing    science & technology   

Dycem produce a wide range of anti-microbial flooring systems and are a world leading manufacturer and supplier of contamination control flooring solutions.

Tasked with visualising a micro process, we explored animation techniques to clearly communicate the value of Dycem flooring systems.

With the benefit of our in-house motion capture facility Suite FA, we processed a range of movements for active environments. We then used motion capture to enable us to quickly and precisely animate realistic multiple characters to demonstrate how these flooring surfaces endure lots of footprints. The final video was translated into 5 additional languages: French, German, Japanese, Polish, Spanish.

  • creative direction

  • concept

  • 3d animation

  • post-production